Showing posts with label geneva auto show. Show all posts
Showing posts with label geneva auto show. Show all posts

Friday, March 6, 2009

GENEVA 09: SKODA YETI - 2 VERY NICE PHOTOS


-2 pictures of the Yeti are hmmmmmmm, other ok!
-first Skoda suv
-1.2 TSI and 1.8L TSI petrol with 102 and 160Hp
-three diesels (110,140 and 170Hp)from 2.0L TDI


Thursday, March 5, 2009

�ENEVA 09: RENAULT MEGANE RS


NEW M�GANE RENAULT SPORT: 250HP OF SHEER PLEASURE

As the latest in a long line of Renault sporting models, New M�gane Renault Sport stands out through its exhilarating performance and handling. The cocktail of its 250hp engine, unmistakable sporting coup� credentials and choice of two chassis ('Sport' and 'Cup' with limited slip differential) is clear evidence that New M�gane Renault Sport has been honed to offer an extreme ride.

Coming after M�gane F1 Team R26 and M�gane R26.R, New M�gane Renault Sport profits fully from Renault Sport Technologies' extensive experience when it comes to manufacturing production sporting models.

Powerful
New M�gane Renault Sport is powered by a new-generation 2-litre 16-valve turbocharged petrol engine which boasts maximum power of 250hp (184kW) at 5,500rpm and peak torque of 340Nm from 3,000rpm. The sum of the different improvements made to this engine has produced a gain of 20hp and 40Nm over M�gane R26.R which itself emerged as the yardstick in the world of performance hatches. The Renault Sport 2.0 T engine's twin-scroll turbo is exceptionally responsive and is particularly flexible at lows revs, with 80 per cent of maximum torque available from 1,900rpm. Its broad useful rev band makes it a genuine joy to drive in everyday use, and the pleasure remains all the way up to the rev-limiter whenever it is pushed a little harder. The engine of New M�gane Renault Sport drives through a six-speed manual gearbox.

Work has also gone into the acoustics of the Renault Sport 2.0 T engine to produce a telltale sporty pitch audible inside the cabin under acceleration.

Efficient
New M�gane Renault Sport has inherited the same suspension arrangement as the current M�gane Renault Sport. Thanks to an independent steering axis layout at the front, the suspension and steering functions have been separated to ensure a particularly high standard of handling and traction performance.

Like the sporting versions of the Renault Clio and Renault Twingo ranges, New M�gane R.S. is available with a choice of two chassis: the 'Sport' chassis or the 'Cup' chassis, which comes with a limited slip differential for even greater traction.

The electric power steering features specific, sportier calibration and benefits from the latest improvements seen on New Renault M�gane aimed at achieving greater precision and even more feedback from the road.

New M�gane Renault Sport is equipped with ESC which is fully disconnectable in order to enable owners to sample the pleasure of enjoying their car's full potential round a circuit.

Provocative
New M�gane R.S. benefits from undeniably sporty looks. The front bumper incorporates the LED daytime running lights, as well as the splitter which recalls the low-slung nose of the R28 Formula 1 car. The sporty calling of this Renault Sport-badged model is further emphasized by its 18-inch aluminium alloy rims, central exhaust tailpipe and rear diffuser.

The interior appointments, too, exude the world of motor sport, from the extra lateral support for the seats, to the analogue rev-counter with visual and audible gearshift indicator, the aluminium pedal cover and the specific steering wheel complete with thumb rests. The Renault Sport signature is also visible inside the car: on the headrests, rev-counter background and dashboard.

New M�gane Renault Sport profits fully from Renault Sport Technologies' extensive experience when it comes to manufacturing production sporting models.

Renault Sport Technologies has combined its experience of motor sport with its longstanding production expertise to develop a comprehensive range of sporting cars. The hallmarks of Renault Sport models are their pedigree engines and efficient chassis which together deliver an undeniably high level of sports performance, as testified by the reputation forged by M�gane F1 Team R26 and M�gane R26.R which were voted 'Sporting Car of the Year' in France in 2007 and 2008 respectively.



Wednesday, March 4, 2009

GENEVA 09:RENAULT SCENIC AND MEGANE TOURER


Here are pictures of the new generation Renault Megane Tourer,
Renault Scenic and Renault Grand Scenic.
Vse ostalo je kot pri Renault Megane!





GENEVA 09: TATA NANO for Europe


Tata Nano Europa, for future launch in international markets, displayed at the 79th Geneva Motor Show

Tata Nano Europa
With a length of 3.29 metres and width of 1.58 metres, the Tata Nano Europa continues to be stylishly petite but surprises with its spacious interior and generous leg space. The slightly longer wheelbase of 2.28 metres combines excellent space and manoeuvrability, further improving on the benchmark standard set by the Tata Nano. The enhanced spaciousness is complemented by redesigned interiors, marked by smooth curves and a high-tech yet gentle feel.

To meet the driving needs of its target customers, the Tata Nano Europa will be powered by a 3-cylinder, sporty, all-aluminium MPFI engine matched with a 5-speed automatic transmission, and electric power steering. The gasoline engine will be class-leading, providing high fuel efficiency and low CO2 emission of less than 100gm/km meeting the twin goals of being environmentally friendly and stylish - just like the Tata Nano.

The Tata Nano Europa meets all safety regulations. In addition to the all-sheet metal body, its energy absorbing design, use of advanced restraint systems, ABS, ESP and air bags will enhance passenger safety.

Just like the Tata Nano, the Tata Nano Europa incorporates exterior compactness with interior comfort and seeks to provide motorists the pleasure and utility of personal mobility combined with affordability and environment-friendliness, in a world where smaller, fuel-efficient cars are emerging as a preferred choice.

Tata Prima
The Tata Prima, the concept luxury sedan designed by Pininfarina, is an iteration of the next-generation luxury sedan from Tata Motors. It combines the fundamental design characteristics of the Tata brand, as seen in the Tata Indigo, with sporty curvatures to create a coupe-like silhouette, simple yet refined with an inherent premium.

The Tata Prima's large wheelbase of 2.70 metres endows it with excellent interior space that a luxury sedan demands. The subtle treatment of the C pillar, the hallmark of a Pininfarina design's gracefulness and sporty characteristic, brings forth a coupe-like sloped cabin and tapering back without compromising on interior space. The result is that the Tata Prima concept exudes an overall elegance, endowed with style, luxury and comfort and proportions that are classical yet modern.

Tata Indica Vista EV
The Tata Indica Vista EV will be a more practicable option for the consumer, capable of carrying four individuals, adequate luggage space, with a predicted range of up to 200km and acceleration of 0-60kmph in under 10 seconds. Tata Motors continues its innovative approach with the Indica Vista EV too, using super polymer lithium ion batteries which have superior energy density to conventional batteries. Tata Motors' electric vehicles will be produced in association with Miljo Grenland/Innovasjon, Norway. Tata Motors' UK subsidiary, Tata Motors European Technical Centre plc, has a 70 per cent stake in Miljo. The first such vehicle to be developed by the company is the Indica EV, which is currently undergoing extensive tests in Europe.

Besides these three new cars, Tata Motors is also displaying the new-generation Tata Indica Vista. Launched in India in August 2008, it has received excellent customer response. It has received two prestigious Indian awards - the UTVi Autocar Best Value for Money Car Award and the Business Standard Motoring Jury Award. Also on display is the Tata Xenon 2.2-litre double-cab, an ideal dual-use vehicle with contemporary styling and superior convenience.


GENEVA 09: LAGONDA - baby from Aston Martin


New -or old - luxury name Lagonda will come in 2012 , so they - Aston Martin - say.


Lagonda: Revival of a Luxury Brand

Aston Martin is proud to announce the return of Lagonda, one of the oldest and most iconic names in luxury car manufacturing.

The revival of Lagonda fulfils a long-term vision and will bring performance luxury into new markets and territories around the world for Aston Martin Lagonda. Ultimately, Lagonda will be a strong presence in 100 global territories, vastly increasing the global brand reach of the company and extending to new customers.

Reflecting its remarkable history, the brand will return to Russia, enter emerging markets in the Middle East, South America, India and China, as well as responding to demand from the dynamic, innovation-focused consumers of Europe, North America and the Far East.

�The Lagonda is the luxury car of the future,� says Aston Martin Lagonda Chief Executive, Dr Ulrich Bez, �a combination of total usability, a new form and innovative new technology and materials.�

Lagonda is committed to innovative new propulsion technologies, new materials and elegant forms, creating a functional luxury for the near future. Critically, the brand will allow the exploration of alternative powertrain solutions including flexfuel, low emission diesel and hybrid systems. Lagonda will epitomise the intersection of craft, design and technology with Aston Martin�s established high performance expertise.

The intention is for Lagonda to enter the market place with a unique performance avant-garde luxury product, a vehicle that combines exceptional ability with unsurpassed elegance, inside and out. The LAGONDA CONCEPT is a powerful four-wheel drive, four-seater car that will satisfy the most discerning and demanding owner.

�An Aston Martin is an authentic, pure sports car,� says Dr Ulrich Bez, �but Lagonda is something else, a new brand that will reach into new markets. Lagonda will create a new kind of customer relationship, instilling the spirit of travel, adventure and style into a single, formidable package.

Lagonda 2009

The LAGONDA CONCEPT celebrates 100 years of car production under the Lagonda brand, a stunning contemporary evolution of this evocative name.

The modern Lagonda marries functionalism with luxury, through organic forms, rich materials and complex surfaces. The car is based on an advanced platform that is tailored to accommodate a broad range of future powertrains, including flexfuel, low emission diesel and hybrid systems.

The LAGONDA CONCEPT is a four-seat international tourer, an avant-garde luxury car that draws inspiration from the brand�s illustrious past as well as the visual language of speedboat design, the spacious individualist environment of the upper class cabin and the bespoke feel of contemporary modern furniture. Inside, the four generous seats are divided into a two zones, front and rear. The result is a relaxed, rich environment that envelops you in warm, tactile materials.

Marek Reichman, Aston Martin�s Director of Design, describes the LAGONDA CONCEPT�s design language as a fusion of fluid shapes mixed with hard, constructed lines. This organic, emotional approach eschews upright surfaces in favour of broad, flowing bodywork around the spacious passenger cabin.

The clear delineation between cabin, shoulder and flank is strongly reminiscent of the powerful and evocative lines of the 1930s era Lagondas, in particular the V12-engined version of the LG6. Viewed from the front of the concept, the deep, strong grille also evokes the presence and frontage of the cars from the inter-war era. The bold character lines that run along the sculpted flanks to the rear ensure the concept is planted firmly on the road. The large 22? wheels and cut-away bodywork offer exceptional ground clearance, while the concept�s V12 engine delivers power through all four wheels.

A modern automotive brand must have strong core values and a broad range of abilities. The modern Lagonda will be the pre-eminent long-distance automobile, a vehicle that combines cosseting luxury with extreme functionality and technological innovation.

The Lagonda name has been an integral part of the Aston Martin story since 1947. The LAGONDA CONCEPT illustrates how the brand will once again stand together with Aston Martin as the perfect complement to modern performance. A Lagonda stands for functional elegance, performance, simplicity and comfort.

�Lagonda will create a new kind of customer relationship, instilling the spirit of travel, adventure and style into a single, formidable package,� says Dr Ulrich Bez. �An Aston Martin demands to be driven. A Lagonda demands a destination.�

Tuesday, March 3, 2009

GENEVA 09: ASTON MARTIN ONE 77


Aston Martin Reveals Spectacular One-77 Technical Showcase

Gaydon, Warwickshire � Tuesday 3 March - Aston Martin will present a One-77 technical showcase at the Geneva Auto Salon on 3 March 2009. Chassis no.1 will be on display as an expos� throughout the show detailing the quintessence of Aston Martin engineering and design expertise.

The One-77 is Aston Martin's definitive sports car, one that epitomises everything Aston Martin from technology, the hand-craftsmanship of the hand rolled aluminium panels to the attention to detail. A culmination of all the marque's know-how, the One-77 delivers effortless beauty guaranteed to stir the senses with performance potential eclipsing any previous Aston Martin.

With the performance and durability phase of the One-77's intensive development programme soon to commence, the 79th Geneva Auto Salon provides the perfect stage on which to reveal the remarkable engineering, advanced technology and exotic materials that lie beneath the One-77's extraordinary exterior.

For Aston Martin's Chief Executive, Dr Ulrich Bez, revealing the One-77's secrets is a proud moment: "Right from the very beginning of the project the vision for One-77 was very simple: It had to combine high-technology with hand-built craftsmanship, and demonstrate the unique capabilities and passion of our designers, engineers and
technical partners.

"Quite simply it had to be the ultimate expression of Aston Martin. As you can now see, we have achieved that goal in magnificent style."

Chris Porritt, One-77 Programme Manager continued: "We wanted to create something that wows you as much when you see what's under the skin as the exterior styling itself. We started by identifying the most technologically exciting front-engined, rear-wheel drive cars in the world: those from the DTM race series. We then applied the principles and technology that feature heavily in their design and translated it to a road car application."

Consequently the One-77's structural core is a lightweight and immensely rigid carbon fibre monocoque. Conceived and designed at Aston Martin's Gaydon HQ, the monocoque, or 'tub', has been built in partnership with Multimatic (MTC). As world leaders in carbon composite technology, advanced vehicle analysis and dynamic
simulation, MTC brings unrivalled specialist capabilities to the exacting challenge of the One-77 programme.

Employing the classic formula of double wishbones at each corner, the One-77 features inboard suspension front and rear, with pushrods employed to transfer vertical suspension movements to the horizontally mounted spring/damper units. A practice taken directly from racing car design, the main advantages of inboard suspension are a reduction in unsprung weight and the ability to package the suspension components more effectively.

The dampers are fully adjustable and feature advanced Dynamic Suspension Spool Valve (DSSV) technology; a world-first for a road car application. These special valves are state-of-the-art even at the highest levels of motorsport, and use high-precision machined components to enable the shock-absorbing characteristics of the damper to be changed without having to remove them from the car, as is the norm.

Underlining the truly bespoke nature of the One-77, once delivered to its owner, the car's suspension characteristics will be precisely set-up by Aston Martin engineers to suit their exact requirements, from settings suitable for the ultimate long-distance GT, to a machine capable of conquering the N�rburgring Nordschleife.

While functionality and efficiency are paramount in the design and construction of the One-77', so too is aesthetic beauty. To this end every single component has been crafted from the finest materials with absolute attention to detail. From the mesmerising weave of the glossy carbon fibre tub and the abstract, sculptural beauty of the dry
sump's oil reservoir, to the unerring precision of the billet machined aluminium suspension mounts, the One-77's rolling chassis is an automotive masterpiece.

Of course the irony is that the vast majority of these exquisite components will be hidden from view in the finished car, yet each and every piece is a work of art in its own right. It's this extraordinary workmanship and money-no-object commitment to quality that makes the One-77 unique.

Naturally, such a spectacular chassis demands � and gets - an equally exceptional drivetrain. It comes in the form of an immensely potent 7.3-litre, naturally aspirated V12 engine. Thanks to the adoption of a dry-sump oil system the engine is mounted 100mm lower than in any previous V12-engined Aston Martin road car, which helps keep the One-77's centre-of-gravity as low as possible. To further aid agility and endow the One-77 with progressive handling and stable, predictable on-limit behaviour, the engine is also mounted 257mm aft relative to the front wheel centreline. In so doing the front-midengined layout shared by all of Aston Martin's current road car range has been taken to a new level.

The One-77's magnificent power unit is an extreme evolution of the 6.0-litre V12 engines fitted to the DBS, DB9 and new V12 Vantage models. Like the collaboration with MTC for the build of the chassis, Aston Martin has chosen a world-leading partner with which to develop the motor: legendary engine builders, Cosworth. It has proved to be the perfect collaboration, as Chris Porritt explains.

"Our brief to the engine team was for them to take the 6.0-litre V12 as far as it could go,both in terms of output and weight reduction. The targets were a power output of no less than 700bhp with a 10 per cent reduction in engine mass. Incredibly, the Aston Martin and Cosworth engineers achieved a mass reduction of some 25 per cent, and although we've yet to complete the final engine calibration work, I'm confident we'll see in excess of 700bhp. It's an awesome accomplishment, but one that's typical of the One-77 project, for it has consistently brought out the very best in everyone involved."

Wearing Pirelli P Zero Corsa tyres (255/35 ZR20 front, 335/30 ZR20 rear) developed specifically for the One-77, all 700+bhp is transmitted to the road through the rear wheels via a new six-speed gearbox. Controlled via column-mounted paddles behind the steering wheel, this robotised sequential manual is a new generation of Aston Martin's familiar transmission. Though it is made specifically for the One-77 and features specially strengthened internals to cope with the tremendous power and torque, the lessons learned in its development will ultimately find their way into the company's series production models.

It's a mark of the inherent capabilities of Aston Martin's acclaimed lightweight Carbon Ceramic Matrix brake technology that it has been used as the basis for the One-77's braking system. The internals of the calipers have been re-engineered to transmit less heat from the brake pads into the brake fluid, while the discs themselves have been developed to ensure the maximum possible contact area between the face of the disc and the brake pads for improved stopping power. Due to the One-77's increased performance, special attention has also been paid to brake cooling, as the brakes have less time to cool between bursts of acceleration.

With a projected weight of 1,500kg the One-77 will occupy the very highest echelons of road car performance. Top speed is confidently predicted to be in excess of 200mph, with a 0-60mph time in approximately 3.5sec. Perhaps more importantly, thanks to the purity of a front-engined, rear-drive layout, the responsiveness and immense tractability of a naturally aspirated V12 and the low mass, high-rigidity properties of a carbon fibre chassis, the One-77 promises a driving experience of unrivalled intensity and excitement while representing the world's most desirable automotive art form.

GENEVA 09: INFINITI ESSENCE - hybrid with 600Hp


ROLLE, Switzerland (March 3, 2009) - The essence of the Infiniti brand distilled into one car and then taken to the extremes to satisfy the world�s most demanding car enthusiasts � this is the Infiniti Essence.

Presented as a concept at the 79th International Motor Show of Geneva, Essence is a celebration of Infiniti and its 20 years history as a creator of performance cars. But equally it is an inspiring exploration into the brand�s future.

The dramatic design, technology and performance statement is a 600PS, petrol/electric hybrid coupe with rear-wheel drive. What Essence is not is merely an indulgent birthday present from Infiniti to itself.

This concept embodies Infiniti�s core values as an inspiration for the future as much a celebration of the past. Essence showcases many of the technologies, including hybrid, and design cues that will distinguish Infiniti production cars of the coming years. And by steering Infiniti�s guiding principle of �Inspired Performance� into the super-performance, super-luxury coupe market for the first time, it reaffirms Infiniti�s place among the world�s most exclusive and vibrant car brands.

ESSENCE: AN OVERVIEW

- A front-engined, two-seat, 600PS luxury coupe concept, 4.7m long
- First motor show preview of Infiniti�s petrol/electric hybrid drivetrain
- Capable of vast speeds where conditions allow, zero emissions where they don�t
- Rear-wheel drive for maximum driver involvement
- Fresh design language to influence future production models
- Previews new safety technology including Back-up Collision Prevention
- Minimalist and intensely driver-focused interior
- �New luxury� meets traditional Japanese craftsmanship
- Bespoke Louis Vuitton fitted luggage to maximise trans-continental capability

ESSENCE: THE CONCEPT

�An Essence owner is characterized by his or her fearless self confidence; he or she is an intellectual hero rather than just a successful money maker.�
Francois Bancon, General Manager Advanced Product Planning

Essence began life not in the design studio but in Infiniti�s product planning department. Francois Bancon, General Manager Advanced Product Planning, and his team might not, at the start of the project, have known how Essence would look, but they did know what it had to be, why it had to exist � and who it would appeal to.

�Essence is a brand icon,� Francois Bancon said. �It is driven more by a conceptual approach than by any design execution. It is not just an object. It isn�t a teaser for a new model. It is solely dedicated to Infiniti brand promotion, to demonstrate and advocate the Infiniti unique values.�

The concept called for a very clear understanding of who the super-luxury coupe�s potential customers would be. Painstakingly, Bancon and his team of advanced product planners built up a picture of a typical Essence owner. It was a profile that showed an uncompromising, risk-taking 42-year-old passionate about the best things in life, but equally passionate about not flaunting them. �These consumers don�t need to demonstrate to others,� said Bancon. �They are already at the next step of achievement that leads to rewarding themselves first.�

Francois Bancon went on: �We wanted a new way of mixing various ingredients to get a car that was reserved but with a big presence, something trendy but also indicating the next trend. We wanted a car that aspired to become a cult. It had to be exclusive, smart and mysterious. For the driver, it had to sum up the six-word essence of Essence:

Everything I want, nothing I don�t

ESSENCE IN DETAIL

DESIGN: DYNAMIC ADEYAKA

�The design embeds a sense of mystery, a sense of being in the know. Essence is not about showing signs of wealth and success.�

Shiro Nakamura, Senior Vice President of Design

With breathtaking good looks and perfect proportions, Essence exerts a powerful pull on all those who love cars. It looks like a driver�s car, one that would be right at home spearing down the world�s grandest motoring routes.

But Essence is no aggressive sports car. Infiniti�s �Dynamic Adeyaka� attitude ensures Essence is single-minded, but also inviting, sophisticated and born of inspiration from both the human and natural worlds. To further boost its emotional appeal, it features details that bring a very modern take to some very old Japanese traditions.

The designers� aim was to merge all existing Infiniti design cues with fresh design language in a shape that the 20-year-old marque has never before attempted. The result is highly sculptural yet also very delicate. Essence speaks of power but not intimidation.

The bonnet is, as you would expect of an Infiniti, long, and the rear deck short. Together with a flowing �wave� profile between muscular front and rear wheelarches, Essence at first appears to be in the classic sports car mould. But there is nothing retro about Essence.

The side window graphics bring a particularly innovative and distinctive edge to the styling. The window appears to be resting on a ledge, its razor sharp line in contrast to the concave sweep of the upper body just below it. Imagine juxtaposing flowing water with the stark outline of a canyon landscape.

The rear section also features complex surfacing with concave �scoops� that flow down the rear pillars from one of Essence�s most distinctive design cues: a C-shaped kink to the side windows� trailing edge. Outlined by a wide flourish of stainless steel, it adds instant movement to the car even when it is standing still.

One of the most distinctive details is the trim around the side air vents. The simple yet delicate shape, finely finished in aluminium, is based on the �kanzashi�, a hairpin used by women when wearing the kimono. Other lines and details are inspired by the wide brush strokes of Japanese calligraphy. Essence represents a successful merging of iconic cultural cues with automotive aesthetics.

Essence�s front is characterised by Infiniti�s signature double-arch grille, set at an angle that suggests the car is about to leap forward. There is an illuminated Infiniti badge at its heart. Rounded corners effectively hide the front overhang and make this 4.7m-long car appear anything but big in the flesh.

The grille is framed by subtle strips of stainless steel but there�s little other trim and no other grilles or intakes, not even foglights. At the front as over the rest of the car, Essence eschews superfluous body embellishments that could interrupt the graceful strength of the whole. The door handles are slithers of push buttons flush with the body while even rear-view mirrors must make way for minuscule cameras teased out of the A-pillars.

More familiar Infiniti cues include the lights. At the front the signature L-shaped modules taper back on to the bulging guards, picked out at their top edge by a row of LEDs. Slender fillets of red light curve around the car at the back, overlapping with the boot opening and framing the vestigial spoiler. Edged by more stainless steel, the spoiler appears to have been pushed out from within the car.

The windscreen flows back into a full glass roof that then tapers down towards the boot opening � making just one more memorable view of a car that doesn�t have a wrong angle to it.

On design, Essence is simple and amazingly complex, classical and totally dynamic all at the same time. Most of all as the epitome of �dynamic adeyaka� it boasts massive presence. Once seen, never forgotten.
INTERIOR: DRIVER-FOCUSED

�Detailed artistic expression and the rich warmth of the human hand go far beyond mechanical precision.�
Shiro Nakamura, Senior Vice President of Design

For a driver�s car, the perfect driver�s cabin. Essence�s interior is minimalist, ergonomic and totally focused on the job in hand: to give the person behind the wheel a feeling of absolute control. And yet all this driver focus goes hand in hand with a passenger area dominated by comfort, calm and elegance to offer the kind of hospitality that is so important to the Japanese people, and also to Essence.

The asymmetrical cabin is divided into two areas separated by a large curving console between the seats that sweeps around to merge with the centre of the dashboard. The result is two very distinct cocoons. The driver�s side is themed black, the passenger�s �cocoon� an earthy red.

A flat-bottomed steering wheel and chronometer-style dials announce to the driver this is a serious performance machine. There are no gimmicks or sci-fi solutions here, just single-minded dedication to driving. Witness the technical nature of the displays, the short, alloy-topped gear selector and, just in front of it another finger-flick away, the bright red engine start button.

The car wraps itself around the driver who can quickly relax with the Infiniti trademarks of supportive seat and perfect driving position. There are more Infiniti cues such as the big gearchange paddle shifters behind the wheel and the analogue clock in the centre of the dash.

Infiniti designers believe the best functionality works behind the scenes, appearing only when needed. They call this �hidden tech�, and it�s the key to the functional minimalism that dominates the control layout. By not baffling drivers with buttons or overburdening them with information, Essence offers a sense of well-being to everyone, allowing them to focus entirely on enjoying the energizing driving experience.

With the materials used � leather, Alcantara, hand-painted wood inspired by traditional Japanese lacquerware � the cabin exudes a rich and inviting warmth. Attention to detail is such that even the leather seams on the seat backs differ from left side to right side. Why? So they can accurately reflect the way Japanese men and women tie their kimonos.

Essence�s interior promotes a sense of well-being which is key to the Infiniti driving experience.
DRIVETRAIN: POWER WITH RESPONSIBILITY

�Infiniti�s performance feel has been captured as natural dynamism, like energy rising from within.�
Francois Bancon, General Manager Advanced Product Planning

Essence�s drivetrain is designed to meet the highest expectations of owners by delivering the one thing everyone expects of an Infiniti � sheer driving pleasure. In Essence that pleasure is taken to new heights, at the same time as previewing an innovative green hybrid engine.

Essence is unusual even in the rarefied atmosphere of the world�s fastest road cars by being able to call on a mighty 600PS (592bhp). The power guarantees high performance responses on any road, in any situation. Essence is not, however, an intimidating sports racer. Like the design, the performance is designed to be sophisticated and unobtrusive � performance with a human touch.

The hybrid system is a logical extension of Infiniti parent group�s groundbreaking green commitments. It offers power with efficiency, and high performance with zero-emissions running, by combining a petrol engine with an electric motor. These can work independently or together as a �parallel� hybrid system.

In congested urban areas, the electric motor alone is all that is needed for Essence to glide silently between stoplights, with no tailpipe emissions.

When the traffic clears, Essence responds with a highway performance that few cars could match. In �power assist� mode the full 600PS is unleashed with both petrol and electric power working together.

A key difference over some other hybrid systems is that both the V6 and the electric motor feed their power only to the rear wheels. Performance is more linear, response is crisper � and driving pleasure further enhanced � as a result.

Infiniti�s familiar 3.7-litre V6 gasoline engine is fitted with twin turbochargers, boosting power to 440PS (434bhp). A new direct-injection fuel system ensures the engine works more efficiently than ever in Essence.

Essence previews a new type of electric motor, called 3D Motor, that was designed to meet tough requirements on size and power output. The result is a particularly slim, disk-shaped motor that has twice the torque of a conventional unit. Its design was achieved by 3D magnetic field analysis to optimize the layout of the electromagnetic coils and permanent magnets.

In Essence, the motor is positioned between the engine and transmission and provides 160PS (158bhp), drawing power from a compact lithium-ion battery pack in the boot area. Because the 3D Motor operates in both propulsion and power regeneration modes, the battery pack is kept charged up.

Optimized energy useage across the widest possible range of driving conditions is guaranteed by two separate clutches which �switch in� the motors as required. It is a system that needs no torque converter, further enhancing responsiveness and driving pleasure.
SAFETY: A COLLISION-FREE FUTURE

On a global level, Infiniti is committed to building safer vehicles equipped with advanced safety technologies.

Essence previews some of the next-generation safety features that will ensure Infiniti cars remain among the safest on the road. Chief among them is a �Safety Shield� that goes a long way towards the Infiniti engineers� dream of a collision-free car.

The Safety Shield adds two new technologies to the Distance Control Assist (DCA) and Lane Departure Prevention (LDP) systems that are available in today�s production Infinitis. Side Collision Prevention (SCP) and Back-up Collision Prevention (BCP) extend the anti-collision shield all the way around the car.

With SCP, when the driver decides to change lanes, side-mounted sensors activate a warning if an approaching vehicle is detected in the driver�s intended lane. A yaw mechanism is then activated through brake control of individual wheels to help prevent a potential collision. Back-up Collision Prevention works in a similar way, sensing a vehicle behind, giving the driver a warning but then, if the warning is not heeded, activating the brakes automatically.

The warning system and pre-emptive safety features are designed to help support the driver in an intuitive manner with minimal intervention.
PRACTICALITY: A VERY BESPOKE SOLUTION

The team behind Essence harked back to an early motoring era to find the right solution for carrying luggage. The result is as classy as luggage ever gets, surprisingly practical and dreamily romantic. It also re-establishes the historic ties between a carmaker and one of the best-known names in luxury goods � Louis Vuitton.

Vuitton first worked with a coachbuilder � the famous Kellner company � in 1908, equipping one of their early luxury limousines with a set of bespoke luggage. Other coachbuilders quickly beat a path to Vuitton�s door in Paris. Made-to-measure Vuitton trunks were an integral feature of some of the greatest cars of the first part of the 20th century.

The collaboration between Infiniti and Vuitton revives the idea of a set of the highest quality luggage made to fit exactly a car�s boot area. In Essence there are three rigid pieces: a matched pair of slender briefcases atop a large trunk. All are made in the new Damier Graphite canvas and feature sleekly integrated handles and an overall design in harmony with the car itself.

There is hi-tech, too. A button on the key fob electrically opens the boot lid, allowing the boot floor to slide silently rearwards. This is one boot an owner will never have to struggle to access.

In a nod at tradition, the cases even bear the initials of their owner � SN, standing for Shiro Nakamura, Senior Vice President of Design.

INFINITI: 20 YEARS OF PERFORMANCE CARS

The Essence has been 20 years in the making. For that is how long the essence of the marque � its very being, a distillation of everything that Infiniti stands for � has taken to reach its current state of perfection.

The idea behind Infiniti was first discussed in 1985 but it wasn�t until November 1989 that the first Infiniti model was sold in North America. Today it is the fastest growing luxury brand in the US.

But it is also far more than just a US brand. Today Infiniti has more than 230 dealers in 15 countries with worldwide sales of 150,000 annually.

Infiniti�s success is down to many things, not least the �Dynamic Adeyaka� attitude behind every Infiniti model. When Adeyaka meets The Total Ownership Experience the result is the three pillars of Infiniti: driving pleasure, hospitality and peace of mind.

All these values are perfectly summed up by Essence which is revealed at the Geneva Motor Show of 2009 not only to coincide with the marque�s 20th anniversary, but also in the midst of the brand�s current challenge: to take on the European market.






GENEVA 09: NISSAN QAZANA CROSSOVER

NISSAN CROSSOVER DESIGN CONCEPT DEBUTS AT GENEVA MOTOR SHOW

At a glance

* Crossover concept reinvents small five-door
* Inspired by motorbikes and beach buggies
* Compact design � sporty, yet rugged
* Designed in Europe

The Nissan Qazana makes its first ever appearance at the Geneva Motor Show today. Inspired by a simple desire to have fun behind the wheel, Qazana shows that mind-numbing motoring could be a thing of the past.

Officially it's a showcar, a study into how a small car of the future could look. But with the announcement that a small crossover � a baby brother to Qashqai � will be built at the company's Sunderland factory in the UK, Qazana's significance should not be underestimated.

"The Qazana concept is an intelligent, all-wheel drive crossover which is masculine, agile, lean, and designed for the tough city streets. Our team at Nissan Design Europe in London realised this image with the motif of a modern day beach buggy and four-seat motor-bike," explains Atsushi Maeda, Studio Chief Designer, Nissan Design Europe.

According to Matt Weaver, project lead designer at NDE, Qazana was designed to be sophisticated but fun. "It's a hugely optimistic car, which is no bad thing in these difficult times. Had it been created in the 1960s, it would have counted camper vans, bikes and buggies as its rivals. Infused with that same spirit, there's nothing quite like it available today."

Challenges tradition
In the same way that Nissan re-wrote the rule-book when it introduced Qashqai two years ago, so Qazana is ready to do it again. By approaching the small car market from a totally different direction, Qazana invigorates, stimulates and rejuvenates the traditional town runabout.

Compact dimensions
Compact overall dimensions (4060mm in length, 1570mm tall, 1780 wide and a wheelbase of 2530mm) mean Qazana would be ideally suited to the urban environment. Yet its advanced specification and energetic styling suggest an ability that goes far beyond the city walls.

By mixing SUV and sports car styling cues, NDE's design team has created a highly individual Crossover quite unlike anything else on the road. The tall stance, truncated rear styling and short front and rear overhangs underscore its feeling of robustness and strength, but the low roof line, assertive side window graphic and broad shoulders hint at a sporting ability absent in traditional all-wheel drives.

At the same time, rounded elements � notably the wheel arches and bonnet � evoke a friendly ambiance and provide a link with existing Nissan Crossovers. Indeed, Qazana has the signature Crossover design detail in the rising window line at the rear, also found on Murano and Qashqai.

Says Weaver: "Qazana follows in Qashqai's wheel tracks by challenging convention. Externally Qazana adds a number of existing Nissan design cues � including a variation on the 'boomerang' rear light theme from 370Z � to a highly distinctive shape that's unlike anything else in the company's current design portfolio."

Crossover styling
The profile is dominated by the prominent wheel arches and by the body's high waistline, which combine to give an impression of strength and which contrast vividly with the slim side windows. Echoing a style first seen on Mixim, Nissan's high performance electric coup� concept shown at the 2007 Frankfurt Show, the glasshouse resembles a crash helmet visor.

Although it appears at first glance to be a two-door coup�, Qazana has a further pair of rear-hinged half doors to ease access to the rear compartment. All the doors are electrically operated and for safety reasons the rear pair can only be activated once the fronts have been opened. With no conventional B-pillar, access to the interior couldn't be easier.

One notable feature of the roof-line is the virtually straight cant rail above the doors which adds further to the strength of the profile. The roof itself has a pair of thin glass inserts running the full length of the roof which allow slithers of natural light into the cabin.

This contrast between sporty performance and all-terrain potential is underlined by the venturi-style skid plate at the rear of the vehicle, Qazana's extended ground clearance and the soft rubber spats which edge the wheel arches and help to disguise the vehicle's long suspension travel. The graphite coloured spats contrast vividly with the bold exterior colour, a unique shade called White Titanium, and the strikingly styled
20 inch black chrome alloy wheels.

Distinctive frontal aspect
The car's face is dominated by four headlamps. Two lower circular lamps set within the bumper contrast with a pair of daylight running strips mounted high on the wings on either side of the bonnet: the look is of a rally car preparing for a night stage.

While the full width grille, dominated by Nissan's centrally mounted badge, is an interpretation of current Nissan styling, its construction is not. A one-piece acrylic moulding, no cooling air can pass through the grille. Instead, the lower portion of the bumper, finished in a contrasting graphite colour, is dominated by a number of large holes for air to reach the radiator. See-through acrylic mouldings are also used for the door mirrors.

The interior has been designed as an extension of the exterior thanks to a clever interplay between hard and soft materials. Rather than being completely enveloped in leather for example, elements of the lightweight carbon fibre seat structure are on permanent view, appearing to have 'broken through' the covering. The centre portion of the backrests features a mesh material, allowing fresh air to circulate around the occupants.

Like the seats, the metal sections of the centre console seem to have forced their way through the leather covering while the internal door-frame is part exposed so that the door pull appears to be hewn from solid metal.

Motorcycle inspired interior
Adding further to the mechanical feel of the interior, the shape of the centre console and armrest has been inspired by the fuel tank and seat of a sports motocycle. Paul Ray, senior interior designer at NDE, is a keen rider. "I enjoy the sensation of being at one with my bike and wanted to capture that feeling in Qazana," he says.

"The way the structure appears through the fabric of the interior also reflects motorcycle design and construction."

Accentuating the practical side of the car, Qazana has 'floating' seats centrally mounted over a one-piece rubberised floor covering, creating an openness in the cockpit. Grooves cut in the flooring are replicated on the seats themselves.

The dashboard is dominated by a centrally mounted screen. As well as doubling as a navigation display, it will deliver vital information relating to Nissan's next generation fully electronic ALL MODE four-wheel drive with torque vectoring system and other advanced technical processes found on board, including integrated communications systems. Using an intuitive touch-screen interface, the driver will be able to adjust the air-conditioning and other key vehicle settings.

Alfonso Albaisa, Vice President, Nissan Design Europe, says: "When it comes to design, Nissan has developed a reputation for constantly delivering something different. The global success of Qashqai has proven that the car buying public is fed up with the conventional... but we are not prepared to sit on our laurels. Qazana might seem a radical solution but important elements of the concept do point to a future Nissan production vehicle.




Monday, March 2, 2009

GENEVA 09: FORD IOSIS - next gen Focus

FORD IOSIS MAX CONCEPT COMBINES STYLE, INNOVATION AND EFFICIENCY

1 Introduction and Highlights

Third in the series of exciting iosis 'kinetic design' concept cars is unveiled at the 2009 Geneva Motor Show
New iosis MAX is a vision for Ford's next generation compact multi-activity vehicle (MAV), and hints at the design direction of Ford's next global C-cars

  • Concept combines bold, dynamic styling with new levels of efficiency and flexibility
  • Striking exterior design based on a fresh interpretation of Ford's kinetic design form language
  • Coup�-like side profile, with bold new window line graphic and highly original 'flying buttress' C-pillar design
  • Distinctive new design treatments for lower trapezoidal grille and front / rear lights
  • Interior presents a bold evolution of the exterior design language, incorporating dynamic shapes and advanced materials
  • Slim, muscular instrument panel flows into innovative centre console with three-dimensional touch-screen surface
  • Lightweight seats supported on spine-like bridge, so that occupants are 'floating on air'
  • Unique two-piece tailgate design allows full opening even in restricted spaces
  • B-Pillarless construction and new door kinematics provides optimised side loading
  • Environmental sustainability enhanced by innovative powertrain technologies, advanced aerodynamics and lightweight construction techniques
  • iosis MAX previews Ford of Europe's high efficiency EcoBoost engine family with a 1.6-litre 180 PS unit designed to deliver improved fuel economy and lower emissions
  • 1.6-litre EcoBoost engine is coupled to a new Ford Auto-Start-Stop system and Ford's advanced PowerShift transmission showcasing future possibilities for lean, clean and efficient petrol powertrains

1.1 Introduction by John Fleming

"The new iosis MAX concept car marks another important step in the renaissance of Ford of Europe's product design under the leadership of Martin Smith.

The two previous iosis concepts were significant milestones in that process. They helped to introduce our new design strategy, and to show how kinetic design would play a key role in transforming our future product line.

The fantastic reception given to our latest models � from the Mondeo and Kuga, through to the Fiesta and Ka � suggests that we've been getting our strategy right.

The iosis MAX is an exciting third addition to the iosis concept car series.

While it is a bespoke concept and doesn't preview a specific production model,
iosis MAX does provide a tempting glimpse into the design direction and efficient powertrain technologies being adopted for the next generation of Ford's global medium car range.

Presenting such a bold concept car during the current economic climate highlights the confidence within Ford of Europe about the company's design philosophy and the strength of our current � and future � product line-up.

The iosis MAX sends a powerful signal that there are more stylish and desirable Ford products just around the corner.

John Fleming, Chairman and CEO, Ford of Europe
March 2009

1.2 iosis MAX highlights

Ford is unveiling the third in its series of exciting iosis 'kinetic design' bespoke concept cars at the 2009 Geneva Motor Show. iosis MAX is a concept study for the next generation of Ford's compact multi-activity vehicle (MAV) as well as a glimpse at the design direction Martin Smith and his team are taking for the company's next generation global C-car family.

The iosis MAX features striking exterior and interior designs based on a fresh interpretation of Ford's kinetic design form language. It is a dynamic MAV and showcases new levels of efficiency and flexibility.

The car's dramatic looks are complemented by innovative solutions which enhance its practicality and environmental performance. These include new door opening concepts, lightweight materials, advanced aerodynamics, and a preview of the European development of Ford's global EcoBoost petrol engine technology coming in 2010.

Coupled to this clean and lean engine are the recently introduced and acclaimed Ford PowerShift transmission, plus a new Ford Auto-Start-Stop system due for production
in 2010.

"The iosis MAX marks the next stage in the evolution of kinetic design, and showcases a number of affordable petrol engine technologies that will make a difference to the environment and our customers' pockets," says Martin Smith, Ford of Europe's Executive Design Director.

"Our designers have stretched themselves beyond the two previous iosis concepts, and have applied kinetic design form language to a MAV format vehicle," adds Smith. "The iosis MAX proves that cars in the compact MAV class can have emotive, dynamic styling without sacrificing their traditional virtues of practicality or efficiency � something that the larger and revolutionary S-MAX has already demonstrated."

"Although the iosis MAX isn't a forerunner to a specific production vehicle, it clearly highlights how kinetic design is evolving and can be applied with stunning results to all vehicles in the Ford portfolio."

Exciting, dynamic design
Like all kinetic design vehicles, the exciting shape of the iosis MAX conveys 'energy in motion' through its athletic stance and muscular surfacing.

The design team also sought to create a strong impression of lightness and efficiency. This was achieved through the concept's sleek, sporting and aerodynamic profile, which provides a clear contrast to the more boxy approach adopted by many vehicles in the compact MAV segment.

The feeling of lightness is reinforced by the extensive use of glass in the vehicle, with the steeply raked front screen flowing back in one piece to the tailgate, revealing the skeletal roof structure underneath.

The visual excitement of the concept's exterior is also transferred to its interior design. The cabin extends some of the kinetic design themes with complex shapes and graphic forms which complement the expressive style used on the outside of the vehicle.

Advanced materials are combined with innovative solutions like the 'floating' seat design to create an overwhelming feeling of space and lightness for the occupants.

New style for Compact MAVs
The primary objective for the iosis MAX exterior design team was to create an exciting new style for compact MAV format vehicles by applying kinetic design principles.

"We were convinced that we could use our kinetic design form language to develop a C-segment MAV that was sporty, dynamic and desirable," explains Stefan Lamm, Ford of Europe's chief exterior designer. "The iosis MAX takes the core kinetic design elements and extends them to a new level, with a totally fresh execution which is not only stylish and innovative, but functional too."

The front of the iosis MAX is dominated by the bold trapezoidal lower grille, which is now a key part of the Ford brand identity. For the first time, however, the grille features a distinctive new treatment with three horizontal chrome-rimmed bars, giving the vehicle's face a more dynamic and imposing feel.

The dynamic character of the design is reinforced by the coup�-like side profile, with its striking new window line shape � the daylight opening graphic � and rakish C-pillar design.

The C-pillars, with their highly original 'flying buttress' design, also deliver significant functional benefits. The pillars act as spoilers, channelling airflow as close as possible to the tailgate glass for optimum aerodynamic efficiency.

The pillars work in combination with the dramatic looking aerodynamic spoiler which is centrally mounted at the rear of the roof structure, with its wings cantilevered above the tailgate glass.

Imaginative details catch the eye all around the vehicle, including the striking new graphics for the front and rear lamps, stylish LED lighting strips in the rocker panels, and stunning 19-inch alloy wheels with a lightweight two-piece construction.

Dramatic interior environment
The iosis MAX interior presents a bold evolution of the kinetic design language used on the exterior, incorporating dynamic shapes and advanced materials to create a dramatic interior environment which is light, spacious and expressive.

"The iosis MAX shows how affordable family vehicles can have interiors which are practical and comfortable, yet still highly desirable," says Ernst Reim, Ford of Europe's chief interior designer. "Our vision looks beyond normal automotive processes, taking inspiration from modernist architecture, lightweight construction technologies and even the sporting world."

The cabin design features strong dynamic lines, very expressive surfaces and an inherent sense of lightness. The instrument panel is a key element, having a slim, muscular shape which 'reaches out' to the body sides, suspended above the floor like a gymnast gripping rings.

At each end of the panel, grab handles spiral down into the doors, creating the impression of a vortex spinning from an aircraft wing tip.

The innovative use of shapes and materials is also reflected in the centre console, which has a smooth plexiglass surface which rolls down from the instrument panel like a ribbon and flows through to the rear of the passenger compartment.

The whole of the console surface acts as a touch-screen display to control the vehicle's infotainment systems, similar to the approach used on the latest mobile phones.

The lower console is supported on a spine-like bridge which runs the full length of the interior from the bulkhead through to the load area. The four individual seats are also cantilevered from the bridge, allowing for a completely uninterrupted floor and giving occupants the sensation that they are 'floating on air'.

To reinforce the impression of space and lightness the seats themselves are constructed from a stylish lightweight carbon fibre skeleton, with inner panels constructed from nylon mesh inserts.

Warm luminous colour palette
Warm luminous grey hues were selected for the iosis MAX interior, complementing the striking pearlescent 'Limelight' colour of the exterior, while at the same time creating a spacious and airy ambience. However, small details are picked out in bright cadmium yellow to add visual impact and stress the dynamic character of the shapes and graphics.

Although the interior has advanced lightweight materials, imaginative use of textures and surface finishes allows many of the parts to combine a technical feel with more sensual natural characteristics.

"For the iosis MAX we wanted to achieve a more futuristic interpretation of kinetic design through a creative blend of lightweight materials and sophisticated textures and colours," says Ruth Pauli, chief designer for colour and materials, Ford of Europe. "The contrast between different materials and the use of subtle three-dimensional effects help to create a unique interior environment."

An example of the original approach used in the iosis MAX is the special geometric surface texture used to emphasise the taut, muscular shape of the instrument panel. The geometric elements are stretched and distorted to reflect the panel's complex form, highlighting the tension in the design.

Innovation delivers increased practicality
The iosis MAX also explores innovative solutions which could provide future MAV vehicles with increased practicality and flexibility.

These ideas were conceived by a team led by Patrick Verh�e, Ford of Europe design innovation and show-car manager, who oversaw the development of the concept vehicle.

To help overcome common problems faced by owners when loading or unloading the vehicle in a confined space, such as a congested multi-storey car park, the concept features a unique two piece tailgate design. This allows the tailgate to be fully opened, even when there is restricted space behind or above the vehicle.
To provide even greater loading flexibility the iosis MAX utilises a B-pillarless construction, providing a wide, unobstructed load aperture when both front and rear side doors are open. In combination with the 'floating' seat design, this enables awkward, bulky items � such as flat pack furniture � to be slid easily onto the floor of the cabin or the folded seat backs.

The stylish LED lighting strip in the rocker panels provides additional illumination to assist safe entry to and exit from the side of the vehicle.

New opening kinematics are also utilised in the dual-function hood design, which incorporates an active hood system for improved pedestrian protection in combination with greatly enhanced access to the engine compartment.

Responsive yet environmentally friendly
The innovation featured in the iosis MAX extends to its powertrain, which showcases efficient technologies coming in future Ford vehicles to demonstrate how reduced fuel consumption and CO2 emissions can be achieved without compromising dynamic performance.

Power is provided by a 1.6-litre 180 PS 4-cylinder petrol engine from Ford's new EcoBoost engine family. Ford EcoBoost engines feature turbocharging and direct injection technology to deliver fuel economy up to 20 per cent better than conventional petrol engines with a similar power output.

EcoBoost engines will be progressively introduced to Ford's European product range from early 2010.

The 1.6-litre EcoBoost unit in the iosis MAX is further optimised through the use of a new Ford Auto-Start-Stop system, intelligent alternator and six-speed Ford PowerShift double-clutch automated manual gearbox with ratios tailored to deliver maximum fuel efficiency. Simulations predict that the concept vehicle could achieve CO2 emissions of 125 g/km.

The concept's environmental sustainability is enhanced by the use of lightweight materials and through careful attention to its aerodynamic design; the body's optimised shape and details including the 'flying buttress' rear door pillars, advanced rear wing design, rear diffuser, narrow tyres and active front cooling ducts which are blanked off when not required.

"We're eager to hear reaction to the iosis MAX as the design team has worked hard to incorporate so many interesting ideas, features and materials that could find their way into future Ford vehicles," says John Fleming, Ford of Europe's Chairman and CEO. "The car also signals the arrival of an exciting new range of environmentally friendly Ford EcoBoost petrol engines which use the same efficient principles already making an impact on our larger North American models.

"The next eighteen months will see some exciting new models with clean and affordable technologies arriving in the Ford of Europe range," Fleming adds. "When we say 'Feel the Difference', our European customers will know we mean it!"

1.3 The iosis story

The first iosis concept car was unveiled at the Frankfurt Motor Show in September 2005, its name hinting at how a dynamic new form language, called 'kinetic design' would define the design direction for all future Ford of Europe products.

The iosis was an exciting four-seat saloon with a muscular coup� profile. It hinted at the styling of what was to become the new Mondeo in 2007.

A year later, Ford revealed the stunning iosis X concept vehicle at the Paris Motor Show in September 2006. The iosis X was a five-door sports-crossover concept, which showed how kinetic design could be applied to different niche segments.

The dramatic iosis X prepared the public for the launch in 2008 of the Ford Kuga crossover vehicle, which has seen considerable success in the market since its introduction, attracting a high proportion of new customers to the brand.

The iosis MAX is the third concept in the iosis series, and makes its debut at the Geneva Motor Show in March 2009. This concept marks the next stage in the evolution of kinetic design, providing an exciting concept study for a new generation of compact multi-activity vehicles and an indication of the design language being adopted for Ford's future range of global C-segment vehicles.

Construction of the iosis MAX Concept was executed in partnership with the specialist coachbuilder Coggiola in Turin.

2 Exterior Design

  • Striking exterior design based on a fresh interpretation of Ford's kinetic design form language
  • Exciting new style for compact MAV format vehicles, combining a stylish dynamic look with a strong impression of lightness and efficiency
  • Coup�-like side profile, with bold new window line shape and highly original 'flying buttress' C-pillar design
  • Innovative use of glazing, with one-piece windscreen / roof and three-dimensional wraparound tailgate
  • Application of classic kinetic design elements creates dynamic, cohesive design with clear relationship to previous iosis concepts
  • Distinctive new design treatments for lower trapezoidal grille and front / rear lights


2.1 Exterior concept

The iosis MAX features a striking exterior design based on a fresh interpretation of Ford's kinetic design form language.

Like all kinetic design vehicles, the iosis MAX conveys 'energy in motion' through its athletic stance and muscular surfacing. The concept has a sleek, sporting and aerodynamic profile, which provides a clear contrast to the more boxy approach adopted by many vehicles in the compact MAV segment.

Coup�-like side profile
The dynamic character of the design is reinforced by the coup�-like side profile, with its striking new window line shape � the daylight opening (DLO) graphic � and rakish C-pillar design. The bold shape of the DLO graphic is framed by a chrome rim, helping to create a clear visual separation between the passenger compartment and the cargo area.

The C-pillars themselves have a highly original 'flying buttress' design, enabling them to act as spoilers to channel airflow as close as possible to the tailgate glass for optimum aerodynamic efficiency.

"Using the rear door frame as a form of 'aero-blade' helps us create a unique style, while also giving important functional benefits," says Stefan Lamm. "Details like this enable us to demonstrate that MAV vehicles can be more emotional and dynamic without losing their functional qualities."

The C-pillars work in combination with the aerodynamic spoiler that is centrally mounted at the rear of the roof structure. This spoiler has wings that are cantilevered above the tailgate, creating a sharp aerodynamic cut-off point without disturbing the panoramic effect of the wraparound glass tailgate.

Innovative use of glazing
The innovative use of glazing is a key theme in the iosis MAX, helping to reinforce the feeling of lightness and efficiency.

The concept has a steeply raked front screen which flows back in one piece to the tailgate. The glass reveals the dynamic shape of the skeletal roof structure underneath its surface.

There is an uninterrupted flow of glass at the sides of the vehicle too, as the rear windows continue into the tailgate beneath the 'floating' door pillar. The tailgate glass is made in one piece, and has a complex three-dimensional wraparound shape.

The emphasis on transparent or translucent materials in the vehicle exterior and interior highlights the concept's constructional lightness, while the colouring of transparent materials reflects the icy shades found in polar regions.

The striking 'Limelight' exterior colour is complemented by the frosted translucent whites and transparent greens of the glass and lamp housings, giving the vehicle an airy and technical personality.

Bold trapezoidal grille
The front of the iosis MAX is dominated by the bold trapezoidal lower grille, which is now a key signature element in Ford's brand identity.

The concept, however, is the first vehicle to feature a distinctive new grille treatment with three horizontal chrome-rimmed bars, giving the vehicle's face a more dynamic and imposing feel.

The lower grille also has a subtle three dimensional effect, as the sculptured, athletic lines of the bonnet flow down into the grille to create a stylish V shape.

Another interesting feature is found in the upper grille, where the dark grille insert carrying the Ford oval is actually created by a continuation of the engine's 'beauty cover'.

Style with function
At the rear of the vehicle, the designers wanted to preserve the coup�-like design but without compromising its functionality and practicality.

To maintain the attractive appearance, the shut lines for the tailgate were moved out to the corners of the vehicle, resulting in a clean tailgate design with a broad opening aperture. The height of the loading shelf was chosen to provide convenient access, while maintaining the sporting stance of the vehicle.

Beneath the bumper, there is a small aerodynamic diffuser which sits below the exhaust outlet. The outlet is mounted in a broad chrome-rimmed aperture that mimics the chrome grille elements at the front of the vehicle, while emphasising the width of the car.

2.2 Imaginative details

The iosis MAX features a host of eye-catching and imaginative design details, which enhance the concept's functionality and visual appeal.

The striking new shape of the headlamps is complemented by a number of stylish technical features designed to heighten their visual impact. Emphasis is drawn to the powerful main LED projector lights by a thin reflective frame which 'floats' within the body of the lamp. The iosis MAX logo is also picked out on the bezel of the lamp, adding to the optical effects.

Daytime running lights are provided by a series of angular transparent sections mounted within the light housing. These sections, which have a translucent light blue tint, create the impression of eyelashes that surround the bright LED 'eyes'.

Additional illumination is provided by thin LED fog lamps which are mounted at each end of the front spoiler. The line of the lights follows the sculptured cut-outs in the lower spoiler, emphasising the feeling of width and adding to the dynamic feel of the front end.

Rather than using bulky wing mirrors, the iosis MAX employs rear view cameras that are mounted in stylish aerodynamic housings.

Innovation is also found in the LED lighting strips which are housed in the rocker panels. As well as highlighting the form of the distinctive wide rocker panels, the LED strips provide additional illumination for extra safety when occupants are using the side doors.

The iosis MAX features stunning lightweight 19-inch five-spoke alloy wheels, with bold trapezoidal shapes and a striking two-colour finish.

3 Interior Design

  • Interior presents a bold evolution of the exterior design language, incorporating dynamic shapes and advanced materials
  • Slim, muscular instrument panel flows into innovative centre console with three-dimensional touch-screen surface
  • Four individual lightweight seats supported on spine-like bridge, so that occupants are 'floating on air'


The iosis MAX interior presents a bold evolution of the kinetic design language used on the exterior, incorporating dynamic shapes and advanced materials to create a dramatic interior environment which is light, spacious and expressive.

"We wanted to transfer the visual excitement of the iosis MAX exterior into the interior design," explains Ernst Reim, Ford of Europe's chief interior designer. "At the same time, we wanted to demonstrate that a practical, spacious environment can still be stimulating and fun."

In developing their vision, the team looked beyond normal automotive conventions, and took inspiration from a range of sources including modernist architecture, lightweight construction technologies and even the sporting world.

Slim, muscular instrument panel
The instrument panel is a key element, having a slim, muscular form which 'reaches out' to the body sides, suspended above the floor like a gymnast gripping rings. Its taut, wing-like shape extends out into the 'wing mirrors', enhancing the feeling of space in the vehicle.

At each end of the panel, grab handles spiral down into the doors, creating the impression of a vortex spinning from an aircraft wing tip. The dynamic shape gives a new dimension to the kinetic design theme of 'energy in motion', and is repeated in other areas of the interior.

A compact instrument binnacle 'floats' independently above the instrument panel and is supported by a cantilever arm mounted on the steering column. The cantilever design was inspired by the asymmetric rear swing arm used by many sports motorbikes.

The unique mounting arrangement means that the binnacle moves fore and aft together with the steering wheel, maintaining an optimum view of the instruments through the wheel.

Innovative centre console
The innovative use of shapes and materials is also reflected in the centre console, which has a smooth plexiglass surface that rolls down from the instrument panel like a ribbon and flows through to the rear of the passenger compartment.

The whole of the console surface acts as a touch-screen display to control the vehicle's infotainment systems, like a three-dimensional version of the approach used on the latest touch-screen mobile phones.

Information � such as sat-nav instructions or details of an incoming phone call � is displayed on the console when required using projectors mounted beneath the surface.

A rotary control at the bottom of the console allows the driver to switch between primary functions, while a mouse-like controller in front of the central armrest provides a swift and accurate way to navigate within menus as an alternative to using the touch screens.

Images from the rear-view camera system are presented in a colour display in a separate binnacle at the top of the console.

The concept vision anticipates that minor controls such as indicators or wipers are activated by voice control. An important exception � retained to deliver maximum driver satisfaction � is the manual control paddles for the Ford PowerShift transmission system mounted on the front of the steering wheel.

Spine-like bridge
A key part of the iosis MAX interior concept is the spine-like bridge which runs the full length of the interior from the bulkhead through to the rear load area.

The bridge supports the centre console, and provides a mounting point for the four individual seats and central armrests. The seats are cantilevered from the bridge, allowing for an uninterrupted floor space and giving occupants the sensation that they are 'floating on air'.

Lightweight carbon seats
To reinforce the impression of space and lightness the four seats themselves are constructed from a stylish lightweight carbon fibre frame, with inner panels constructed from nylon mesh inserts.

Inspired by the protective back supports worn by freestyle skiers, the seats are like lightweight exoskeletons, fitting closely around the body to offer maximum protection with minimum intrusion into the cabin. The seat frames feature the same twisting forms that are found in the door grab handles.

The seat backs are designed to fold forward to create a flat load platform for bulky objects, which is supplemented by the generous flat load area found underneath the seats.

The cabin can also be configured to carry different loads of all shapes and sizes. The seat assemblies can be removed and replaced with specialised fitments such as bicycle carriers, while the generous door pockets are designed to accept a range of flexible storage modules.

4 Colour and Material Design

  • Warm neutral shades contrast with high intensity colours for maximum visual impact
  • Imaginative use of textures and surface finishes combine a technical feel with sensuous natural characteristics
  • Innovative material concepts and applications
  • Visible structures and lightweight technologies create impression of lightness, space and efficiency

"We took a more radical approach to the iosis MAX, taking kinetic design to a new level through the creative use of quality high-technology materials and a more sensual execution � both for the exterior and the interior of the vehicle," says chief designer for colour and material design, Ruth Pauli. "The final concept has a unique, futuristic style which combines advanced lightweight materials with sophisticated textures, colours and three-dimensional effects."

The colours selected for the interior were chosen to complement the striking
'Limelight' of the exterior, while at the same time creating a spacious, airy and sophisticated ambience.

Different tones of luminous natural greys feature on most interior surfaces. Small details are picked out in a bright acidic yellow to add visual impact and stress the dynamic, sculptural character of the shapes and graphics.

Imaginative textures
Visual depth provides a key element of a material's textural language. Although the interior features advanced lightweight materials, imaginative use of three-dimensional textures and surface finishes allows many of the parts to combine a technical feel with more sensuous natural characteristics.

An example of the original approach used in the iosis MAX is the special geometric surface texture used to emphasise the taut, muscular shape of the instrument panel. The geometric elements are stretched and distorted to reflect the panel's complex form and underlying structure, highlighting the sculptural tension in the design.

A similar texture is used on the cabin floor, where it is covered by a thick layer of polar green silicon to create a unique three-dimensional effect. The polar green translucent silicon creates a visual distortion of the floor surface, giving the impression of 'puddles' of translucent colour across the floor.

Lightweight seat materials
The lightweight seats with their striking skeletal structure and bold graphics provide a key focal point within the interior. The choice of materials, including the mesh inserts, was inspired by the delicate, technical structures and minimalistic design of paragliders and racing catamarans.

The visual impact of the seats is maximised by the extreme textural contrasts in materials, textures and colours: the futuristic chalk white weave of the carbon fibre frame; the smooth dolphin grey leather on the seat panels; the acidic yellow rubber infill sections; the mesh in the seat inserts; and the brushed aluminium of the handle on the seat base.

Visible structure
The use of lightweight materials and technologies in the iosis MAX is also communicated through the visible structure which is revealed in both the roof and the cabin floor.

The visible structure creates an impression of lightness and efficiency similar to lightweight sports cars and state-of-the-art architecture.

5 Features and Technologies

  • iosis MAX concept explores innovative solutions to provide future MAV vehicles with increased practicality and flexibility
  • Unique two-piece tailgate design allows full opening even in restricted spaces
  • B-pillarless construction and new door kinematics provide optimised side loading
  • Environmental sustainability enhanced by innovative powertrain technologies, advanced aerodynamics and lightweight construction techniques
  • High efficiency Ford EcoBoost engines deliver improved fuel consumption and lower emissions
  • Ford PowerShift transmission and new Ford Auto-Start-Stop system maximise powertrain efficiency


5.1 Practicality and versatility

The iosis MAX concept explores a range of innovative solutions which could provide future MAV vehicles with increased practicality and flexibility.

"We gave particular attention to developing new door opening concepts for
iosis MAX," explains Patrick Verh�e, Ford of Europe design innovation and show-car manager. "We wanted to demonstrate how MAV owners could benefit from more flexible carrying capacity in their vehicles, without encountering any frustrating obstacles."

Versatile tailgate design
Vehicles with large tailgates often face difficulties when loading or unloading in a confined space, such as a congested multi-storey car park, because of the extra space required to open the tailgate fully. The iosis MAX overcomes this problem by adopting a unique two piece tailgate design, which allows the tailgate to be opened completely, even when there is restricted space behind or above the vehicle.

Opening the tailgate involves a simple two-stage process: the lower section, which operates using a special double parallelogram linkage, swings up and locks onto the upper tailgate; the combined assembly then opens normally, revealing a generous loading aperture.

The upper tailgate can also be opened independently, to allow small items to be loaded quickly and conveniently.

Optimised side loading
To provide even greater loading flexibility, the iosis MAX utilises a B-pillarless construction. In combination with clever hinge mechanisms on the front and rear side doors, this creates a wide, unobstructed aperture for optimised side loading.

Further flexibility is added by the innovative 'floating' seats, which can be folded down to provide a flat load platform on the seat backs. This enables owners to place long, large loads on top of the folded seats. Alternatively, awkward, bulky items � such as flat pack furniture � can be easily slid under the seats onto the flat, unobstructed floor surface.

The hinge mechanisms ensure that both side doors can be opened, even when there is restricted width available. The front doors have a double hinge design which moves the door both forward and away from the body; the rear doors slide neatly backwards on a hidden pantograph bracket.

Dual hood function
New opening kinematics are also utilised in the hood mechanism, which has an innovative dual function design. The hood is mounted using a special pantograph mechanism, which enables the panel to open parallel to the front of the vehicle so that its sits close to the surface of the windscreen.

The hood design incorporates an active hood system, to deliver improved pedestrian protection. At the same time, the opening mechanism gives much better access to the engine compartment, so that maintenance and checks can be carried out without any obstruction from the hood panel.

Superior package efficiency
The innovative design solutions employed on the iosis MAX ensure that it demonstrates superior package efficiency, with a spacious, flexible and attractive interior within compact overall dimensions.

Ingenious door opening concepts and the novel seating design mean that maximum benefit can be realised from the available interior space, even when the vehicle is being used in confined spaces.

5.2 Environmental sustainability

Improved environmental sustainability was an important element in the iosis MAX concept, particularly in the area of operating efficiency.

Advanced aerodynamics, lightweight construction techniques and innovative powertrain � using technologies from future Ford models � have been employed to ensure that the vehicle delivers low fuel consumption and reduced CO2 emissions, without any compromise to the responsive performance demanded by modern motorists.

EcoBoost engine technology
The iosis MAX is powered by a 1.6-litre 180 PS 4-cylinder petrol engine from Ford's new EcoBoost engine family which will be launched in Europe in 2010. Ford EcoBoost engines feature turbocharging and direct injection technology to deliver fuel economy up to 20 per cent better than conventional larger displacement petrol engines with a similar power output.

EcoBoost technology is more affordable than equivalent hybrid or diesel engine designs, and builds on existing petrol engine knowledge to provide customers with a way to improve fuel economy and emissions significantly without compromising driving performance.

The combination of direct fuel injection, advanced turbocharging and variable valve timing create a much more efficient combustion process. This enables Ford EcoBoost technology to deliver the strong low-end torque and responsive performance of a large capacity engine, but with the size, weight and fuel economy of a much smaller unit.

EcoBoost engines will be progressively introduced to Ford's European product range from 2010.

Optimised fuel efficiency
The 1.6-litre EcoBoost engine in the iosis MAX is further optimised through the use of additional smart technologies to minimise fuel consumption and reduce emissions.

A new Ford Auto-Start-Stop system, intelligent alternator and electric power steering all ensure that power is only drawn from the engine when it is required, reducing unnecessary fuel consumption.

The Ford Auto-Start-Stop system, which will be introduced in 2010, automatically shuts down the engine when the vehicle is at idle � at a stop light, for example � and restarts the engine when the driver wants to move off, saving the fuel wasted while the vehicle is stationary.

Once the brake pedal is released, or the accelerator or clutch pedal is pressed, the engine starts quickly and quietly. The process is almost imperceptible, and happens long before gear selection is completed.

The EcoBoost engine is partnered by Ford's latest PowerShift six-speed dual-clutch gearbox, already available in the Ford Focus and Ford C-MAX models. Here, the gearbox ratios are optimised to suit the power characteristics of the EcoBoost engine to deliver maximum fuel efficiency under all driving conditions.

Simulations calculate that the iosis MAX could achieve CO2 emissions of 125 g/km.

Advanced aerodynamics
The concept's environmental sustainability is enhanced by the extensive use of lightweight construction materials in the body structure and interior features, and through careful attention to its aerodynamic design.

Key aerodynamic features include: the 'flying buttress' rear door pillars; the advanced rear wing design; a diffuser under the rear bumper; reduced tyre width; and active front cooling ducts in the main lower trapezoidal grille, which are blanked off when not required.



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