The competition - the Honda accepts comments by 5 June with a vote of 8 June - includes digital advertising campaign, the musicians who went on YouTube included: Mary Zouroudis, valleys Julia, Greg Holden and Madi Diaz and Los Angeles hip-hop-free. Each artist has their own songs Civic, Honda has on his Facebook page civics and YouTube channel.
The automaker is to promote the campaign with Twitter concepts, including information soundsofcivic # hashtags and updated on the Sounds tab of the Facebook page Civic Honda Civic.
Honda has the music in the heart of the Civic marketing at least 2001, when its national tour concert series, Honda Civic, Honda is sponsoring scenario in which several alternative bands called out to life. The company has many brands at events, and of course the cars on the screen.
A member of the Civic Tour is that the band members headline (Blink 182, Incubus, Black Eyed Peas, Everclear, Fall Out Boy had the honor in the past) in order to change the cars Civic and sign and Honda has a competitive Grand Prix race car suspension started. The company has not yet announced the band's tour this year.
Honda is also a sponsor of the Sasquatch Festival this weekend in Quincy, Washington State Society is running a promotion separately in this concert with a great new Civic price.
"We saw an overpass fans and lovers of urban music," said Steve Center, senior vice president of marketing.
The company has the final vote on 17 July with the eight finalists will be stored in $ 2.500 stereo Sam Ash Music received. The winner among the finalists received a Civic 2012 and a chance to play live in 2011 in this year's Honda Civic Tour date in Los Angeles.
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